Creativity. Defined as the use of imagination or original ideas. In Raul Cuero's opinion, creativity is from the "unknown." He believes that the creative process is not something that one can initiate. Creativity is a natural entity that flows from the mind on its own time. In our everyday lives, we need to be creative. Original thought drives success. Forced creativity is never as productive as natural flowed imagination. Cuero, as many creatives have decided, claims that one needs to "trust the process." Cuero comments on the lack of modern human connection during the interview. In his opinion, technology has put a cap on children's creativity these days. He says that "ideas come from interaction with other ideas." When kids these days have their faces shoved in front of a screen, their ideas are much less likely to interact. Creativity is key in both art and technology. It is not planned. We have not planned the advancement of communicatio...